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 Would you like the best salesperson working for you 24 hours a day? For FREE
Then consider producing an audio interview to showcase the benefits of your product or service
Like anything else in marketing there is a right and wrong way to do it. And the right way is not to make it sound like you are just pitching your product or service. In fact, the most effective audio interviews or infomercials are those that don’t mention the product you have for sale until the very end.
To make it valuable you have to make sure the listeners wants to hear every single word until the very end, otherwise they will not hear your special offer. And the only way to stick them on their chair is to provide great valuable content that they can benefit from, regardless of whether they buy your product or not.
If you share valuable tips that can be used straight away, people won’t feel that they are being sold anything. And that is very powerful to persuade them to buy what you have got to offer.
Depending on what your product or service is, some interviews will be more focused on highlighting the “pain” or ”problems” your potential customers can face. And of course, by the end of the interview we’ll mention your product or service as the best solution to that pain or problem.
Here are some advantages of recording an audio interview for your business:
It works for you 24/7 even when you are not working.
It is a very effective marketing tool, used by all successful marketers. Some leading experts use only audio interviews to market their products. That’s why I try to set up interviews whenever I am selling someone else’s product.
We can set up and record an audio interview, affordably, from anywhere in the world.
There is no need for any expensive equipment.
If done right, it won’t sound like a sales pitch. Your clients will appreciate you more and buy more than if you were doing a pushy presentation.
We can easily add PowerPoint slides to your audio interview and produce a webinar style video. This way you can also benefit from video marketing without the nerve-racking experience of sitting in front of a camera.
Unlike video, an audio interview can be listened to while people are multitasking. They can have it on CD, iPod, MP3 player or computer and listen to it as many times as they like while driving, bathing, jogging, exercising in the gym, walking the dog, doing the dishes…
It is virtually free to deliver. Downloadable MP3 files can be delivered instantly from your website or via email, if you don’t want to produce CDs.
It can be used by your affiliates to sell more of your products.
Audio is much easier and lower cost to edit than a videoed interview.
Listen Samples
How does it work?
We will have an initial informal chat where we cover the objectives of the audio interview and brainstorm valuable questions to highlight all the benefits of what you have for sale.
Once you agree on the questions we’ll set up a time to record the interview (usually after a couple of days, so you have time to rehearse your answers). I will conduct the interview, record and edit it.
To guarantee the best possible result we won’t work from a script. We will have an outline of what we will cover. You can always look at the outline during the interview. But if you practice the answers you will give without reading from a script, it will feel much more natural and your passion will show through your voice.
The basic package starts at $499 and we can also add value to your interview by providing a transcript (which you can also use to produce written articles) and adding PowerPoint slides to produce a video file and place it on YouTube with proper keywords.
Whether you are an author, accountant, mortgage adviser, massage therapist, builder, real estate agent and virtually any other type of business, our interview will position you as an expert in your field.
Remember that there is often very little difference between you and your competitors. But people like to deal with and buy from experts. A properly done audio interview can really make you stand out in an overcrowded marketplace and position you as the go to expert/professional for your type of service or product.
It is an incredibly quick and effective process.
Email me at
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or call at (805) 467-6777 to discuss this opportunity in more details.
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